Because the occupation is unregulated, anyone with an aesthetic sense and a passion for technology can venture into business.
Much more than changing the way we communicate, the internet has changed the job market. In order to meet the needs arising from the massive use of the virtual network, a number of professions were born. One of them is the web designer. This person is responsible for both the aesthetic and the use of websites, blogs, e-commerce, applications, and even digital pieces such as banners and social media art.
Despite its relevance, the profession is not yet regulated. This means that specific training, whether technical or advanced, is not required to work in the area. Those who are familiar with the internet can take advantage of the opportunity to explore the field and earn money without being a graduate. In fact, this is an opportunity to pursue a successful career because web designers are among the most sought-after professions in Romania by foreign companies.
Web designer profile
Before talking about the daily life of the profession, it is important to discuss a confusion that is very common in the market: the differences between the skills needed to be a web designer and those needed to be a graphic designer.
It is true that both occupations contribute to the visual development of a play. What will differentiate one from the other, however, is that the graphic designer is not involved in the programming of the website. It is limited to the appearance of the project. This means that the web designer has a very distinctive profile. This professional must have both an aesthetic and creative sense and a mastery of technology—a mixture of skills in the humanities and exact fields.
How to work in the area
Web designers are highly sought-after and highly regarded professionals in the marketplace. This is because any company or entrepreneur who has a website needs the services of this specialist. At first, you will need to commit to creating the content itself. Then, it will be essential for the maintenance of the site because, more and more, new technologies are appearing that need to be added.
That being said, the key advice for working as a web designer is to master the best website builders. Today, there are free hosting platforms that allow you to create pages quite easily. Some of the best-known examples, however, are Wix, WordPress, and Squarespace. When it comes to the best tool, there is no right answer. It is the taste of the professional that governs.
What is unanimous among the class members, however, is the need to be aware. As the internet continues to expand, being at the forefront of both graphics and programming languages and trends in the digital world is the key to success as a web designer. So be curious and do a lot of research on this topic. Taking some courses, in turn, is an interesting bonus.
How Much Money Does a Web Designer Make?
The web design market is competitive and is largely made up of self-employed people who adopted the home office long before the COVID-19 pandemic became a habit for Brazilians. This means that one of the functions of the professional is to know how much his service costs. But how do you know what a fair price is?
Regardless of the profession, it is normal, at the beginning of your career, not to know how much the client perceives. In the case of web designers, professionals can follow certain formulas. One of them is to make a proportion between the time of completion of the project and the hours spent on the work. The other tip is to use a core value, such as a salary cap for what you normally produce, and add costs as the operation becomes more complex.
In general, a registered professional has an average salary of R 2,540 on the national market. The data comes from Glassdoor, an American site where employees anonymously evaluate companies and can still apply for jobs. It should be noted, however, that freelancers may be more fortunate in this regard, as they may take up more jobs and inflate their budgets. In this case, the values can reach a house of Rs. 5 thousand per month.
Tips for attracting customers
Once you’ve made the decision to become a web designer and properly explored the major creative platforms—in addition to understanding all the basics of developing a website without being a professional—it’s time to win over your first clients.
There are different ways to do this. The first step is to create a digital portfolio, which will serve to publish and promote your work. Here, if you still don’t have content to expose, the recommendation is to unleash your creativity in fictional projects. They will serve as an example to gain potential consumers. Make at least an institutional website, e-commerce, and social media art. The more versatile you look, the better.
Then, over time, it is possible to replace fictional examples with real works. As soon as you can, it’s worth collecting customer testimonials to display on the page. This type of content conveys credibility and gives confidence to those who are accessing the portfolio for the first time.
With the “virtual resume” ready, it’s time to advertise it. Create profiles on social networks such as Facebook and Instagram, and provide the service on freelance websites such as Workana and GetNinjas. Early consumers can also come from your social circle. So share your web design work with your friends and family. Word of mouth continues to be one of the most effective forms of advertising, as personal recommendations play a role in people’s decisions.
By following these steps, it is very likely that you will be able to earn a good clientele and earn money. All this can be done with the help of free website builders. What’s more, you don’t have to have a degree in web design.
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